17+ years of expertise in boosting hotel bookings through innovative websites & digital marketing strategies.
From 120+ hotel owners
Revenue increased by 73% in 6 months
Bookings Increased
+187%
Website Visitors
+256%
Trusted by hotels across Rajasthan
We combine hospitality expertise with cutting-edge technology to deliver measurable growth for your hotel business.
Unlike generic agencies, we exclusively focus on hospitality digital solutions since 2007.
Our strategies deliver tangible outcomes: more bookings, higher occupancy rates, increased revenue.
From website development to digital marketing, we provide comprehensive hospitality tech solutions.
Our proven methodology has transformed the digital presence of hotels in Ajmer, Pushkar, Jaipur, Bhilwara, and Bijanagar.
Hotel Websites Launched
Years of Experience
Million Direct Bookings
Cities Served
Everything your hotel needs to thrive in the digital landscape, all under one roof.
Beautiful, high-converting websites designed specifically for hotels
Strategic campaigns that drive qualified traffic and increase bookings
Maximize your hotel's online presence and streamline the booking process
Custom software that streamlines operations and enhances guest experience
Data-driven insights to optimize your hotel's digital performance
Dedicated support and staff training to maximize your digital assets
Our clients share their experiences working with Gurukul Software since 2007.
Owner, Hotel Pushkar Palace
"Before Gurukul Software, we were completely dependent on OTAs and paying 25% commission on every booking. Within 6 months of launching our new website and digital strategy, our direct bookings increased by 187% and our overall revenue grew by 73%."
Director, Royal Heritage Haveli, Jaipur
"Gurukul Software transformed our digital presence. Their hotel-specific approach to website design and digital marketing helped us achieve a 215% increase in organic traffic and a 93% increase in direct bookings. Their team truly understands the hospitality industry."
General Manager, Hotel Bhanwar Vilas, Bhilwara
"We've worked with Gurukul Software for over 5 years, and their impact on our business has been remarkable. Their software solutions have streamlined our operations, and their marketing strategies have consistently delivered high-quality leads. Our occupancy rates have increased by 68%."
Owner, Lakeside Resort, Bijanagar
"As a boutique property in a less-known location, visibility was our biggest challenge. Gurukul Software's SEO and digital marketing strategy put us on the map. Our website now ranks on the first page for all our target keywords, and we've seen a 156% increase in international bookings."
Client Retention Rate
Years in Business
Cities Served
Hotel Clients
Average Rating
Support Available
Turning your hotel's digital hurdles into opportunities for growth and success.
Paying 15-25% commission on every booking through Online Travel Agencies eats into your profits and reduces your control over guest relationships.
We build high-converting direct booking websites and implement digital marketing strategies that drive traffic directly to your site, reducing OTA dependency and increasing profit margins.
Without proper SEO and digital marketing, your hotel doesn't appear in search results when potential guests are looking for accommodations in your area.
We implement hotel-specific SEO strategies, local search optimization, and targeted advertising campaigns that put your property at the top of search results for relevant queries.
An old, slow, or non-mobile-friendly website creates friction in the booking process, causing potential guests to abandon your site and book elsewhere.
We create modern, fast-loading, mobile-optimized websites with seamless booking experiences that convert visitors into guests and showcase your property at its best.
Without proper analytics and tracking, it's impossible to know which marketing channels are driving bookings and which are wasting your budget.
We implement comprehensive tracking and provide custom dashboards that show exactly where your bookings are coming from, allowing you to optimize your marketing spend for maximum return.
Negative reviews and unanswered feedback can damage your hotel's reputation and discourage potential guests from booking.
We provide reputation management tools and services that monitor reviews across all platforms, help you respond appropriately, and showcase positive feedback on your website to build trust.
Manual booking management, disconnected systems, and outdated processes create operational inefficiencies that cost time and money.
We develop custom software solutions and integrate existing systems to automate workflows, streamline operations, and free up your staff to focus on providing exceptional guest experiences.
Book a no-obligation strategy call to discuss your specific challenges and discover how our solutions can help your hotel thrive online.
Browse our collection of stunning hotel websites that drive bookings and enhance brand image.
Luxury heritage hotel website with virtual tour and direct booking functionality
Boutique hotel website with immersive gallery and integrated booking system
Resort website with custom booking engine and activity reservation system
Heritage hotel website with storytelling design and digital marketing
Business hotel website with meeting room booking and corporate packages
Boutique hotel website with experience-focused design and storytelling
We've been helping hotels thrive in the digital landscape for over 17 years.
Established in 2007, Gurukul Software began with a simple mission: to help hotels in Rajasthan leverage digital technology to grow their business. Over 17 years later, we've evolved into the region's leading hospitality digital solutions provider.
Unlike generic web development agencies, we exclusively focus on the hospitality industry, giving us unmatched expertise in what works specifically for hotels, resorts, and lodges.
Today, we're proud to partner with over 120 hotels across Ajmer, Pushkar, Jaipur, Bhilwara, and Bijanagar, helping them increase direct bookings, reduce OTA dependency, and build stronger digital brands.
100% focused on hospitality digital solutions
Deep understanding of the Rajasthan tourism market
17+ years of successful hotel partnerships
Specialists in hospitality technology solutions
Established in
2007
Hotel Partners
120+
Rating
4.9/5
Our team combines technology expertise with deep hospitality industry knowledge to create solutions that deliver real results for hotels.
Founder & CEO
Hotel Solutions Director
Lead Developer
Digital Marketing Head
Everything you need to know about our hotel digital solutions.
While every hotel is different, our clients typically begin seeing measurable improvements within the first 30-60 days. These initial results usually include increased website traffic, higher engagement rates, and the beginning of direct booking growth. Significant revenue impact typically becomes clear within 3-6 months as our comprehensive strategy takes full effect.
We provide detailed monthly reports so you can track progress every step of the way.
Our pricing is tailored to each hotel's specific needs and goals. We offer customizable packages starting from ₹25,000 for basic website development up to comprehensive digital transformation solutions. Most of our hotel clients invest between ₹50,000-₹2,00,000 depending on the scope of work and ongoing services required. We design solutions that provide clear ROI and typically pay for themselves through increased direct bookings.
We offer flexible payment plans and ROI-based pricing options for long-term partnerships.
While our primary focus has been serving hotels across Ajmer, Pushkar, Jaipur, Bhilwara, and Bijanagar, we do work with select hospitality clients throughout India. Our deep understanding of the hospitality industry allows us to deliver results regardless of location. However, our strongest expertise is in the Rajasthan tourism market, where we understand the unique challenges and opportunities for hotels in this region.
Contact us to discuss your specific location and needs, and we'll be honest about whether we're the right fit.
We implement a multi-faceted strategy to shift bookings from OTAs to your direct channels: 1) Building a high-converting website with an intuitive booking engine, 2) Implementing targeted digital marketing to drive qualified traffic, 3) Creating compelling direct booking incentives, 4) Developing a rate parity strategy, and 5) Building post-stay email marketing to encourage repeat direct bookings. This approach typically reduces OTA commission costs by 30-50% within the first year.
We don't eliminate OTAs entirely but create a healthier balance that maximizes your profit per booking.
We offer flexible engagement options. While some services like website development are project-based, our ongoing digital marketing and support services typically start with a 6-month minimum commitment to allow enough time to implement strategies and demonstrate results. After this initial period, we offer month-to-month options as well as discounted annual plans. Our 97% client retention rate reflects our focus on delivering consistent value rather than locking clients into lengthy contracts.
We earn your continued business through results, not contractual obligations.
Unlike general web development companies, we exclusively focus on hospitality digital solutions. This specialization gives us unmatched expertise in what works specifically for hotels. We understand the unique aspects of hotel marketing, from seasonal demand patterns to booking behaviors. Additionally, our comprehensive approach addresses the entire digital ecosystem rather than just building a website. We measure our success by your occupancy rates, direct booking percentages, and revenue growth, not just by launching a website.
Our team has hands-on experience in hotel operations, giving us practical insights beyond technical expertise.
Our hospitality digital experts are ready to address your specific questions and challenges.
We're so confident in our ability to deliver results for your hotel that we back our services with these ironclad guarantees:
If we don't meet the agreed-upon KPIs within the specified timeframe, we'll continue working at no additional cost until we achieve them.
Full access to all analytics and performance data. You'll always know exactly how your digital assets are performing and what we're doing to improve them.
We'll respond to any support request within 4 hours during business hours and 12 hours on weekends. Critical issues are addressed immediately.
If you're not completely satisfied with our services within the first 30 days, we'll refund your investment and part ways with no hard feelings.
If our services don't generate at least 3X return on your investment within the first 12 months, we'll continue working for free until they do.
"Their guarantee was what convinced me to work with them initially, but their results are why we've stayed with them for 5+ years now."
Rajiv Sharma
Hotel Pushkar Palace
Every day your hotel operates without an optimized digital presence, you're losing potential guests to OTAs and competitors. The peak booking season is approaching fast, and securing your digital strategy now is critical.
Implement your digital strategy now to capture bookings for the upcoming high season.
While others are slow to adapt, gain market share by acting now.
Current promotion: 20% off our comprehensive digital package for the next 5 hotels that sign up.
Offer Expires In:
Only 5 spots available at this special rate
Book your free strategy call with our hospitality experts to discover how we can help your hotel increase direct bookings and reduce OTA dependency.
Get a free 30-minute strategy call with our hotel digital experts
Receive a tailored digital strategy for your specific hotel needs
See how you stack up against your top competitors online
"The free strategy call alone was worth thousands. They pointed out critical issues with our website that were costing us bookings every day."
Priya Agarwal
Royal Heritage Haveli, Jaipur
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